WIld One, These days, having a pet is about more than just companionship—it’s a lifestyle choice. From Instagram-famous pups to pet-friendly cafes and curated dog birthday parties, the way we care for our furry companions has evolved. So it’s no surprise that we want products that reflect that shift—gear that’s as functional as it is fashionable. That’s exactly where Wild One steps in.
Launched in 2018 by Minali Chatani, Bill Wells, and Veronica Becchetti, Wild One was born from a simple but powerful observation: pet essentials didn’t feel, well, essential. Pet aisles were full of clunky, mismatched, and uninspired gear. The founders—all pet lovers themselves—decided to flip the script. They set out to build a brand that would blend thoughtful design, utility, and a whole lot of personality into everyday pet products.
From Frustration to Innovation
Like many great ideas, Wild One started with a frustration: the pet market felt scattered and outdated. There were plenty of options, sure—but few that actually made you excited to use them. The Wild One team envisioned something different: a collection of pet gear that looked great, worked even better, and aligned with the modern pet owner’s lifestyle.
They didn’t want pet owners to settle for plastic bowls that cracked, leashes that tangled, or collars that looked like they came from a bargain bin. Instead, they wanted to offer beautifully designed products that didn’t just sit on the floor—they became part of the home. Products that were easy to use, easy to clean, and built to last.
Functional Design That Doesn’t Compromise on Style
Walk into any store or browse the Wild One website, and you’ll quickly see their commitment to both form and function. Their products are clean, cohesive, and unmistakably modern—from matte-finish leashes in soft hues to neatly designed travel bowls and grooming tools.
But Wild One doesn’t just focus on aesthetics. Every item is made with purpose. Their signature materials—like soft, durable poly-coated nylon—are waterproof, dirt-resistant, and super easy to clean (a blessing when your pup finds that one mud puddle in the park). Their harnesses are adjustable and padded for comfort, while their leashes offer flexibility, strength, and tangle-free movement.
In other words, this is gear that’s made for real life with real pets—without sacrificing style.
Built Around Community and Purpose
One thing that makes Wild One stand out isn’t just their product line—it’s their passion for building a community. The brand puts real effort into connecting with pet lovers, not just through Instagram-worthy photos, but through real-life events and partnerships.
Take, for example, their Dog Day of Summer Party—an event that brought together hundreds of dog owners for an afternoon of fun, socializing, and of course, lots of tail wags. Events like these create a space where people and pets can come together in a shared celebration of companionship.
On top of that, Wild One walks the talk when it comes to giving back. They’ve partnered with rescue organizations like Badass Brooklyn Animal Rescue, committing a portion of every sale to support animals in need. Their “A Dog A Day” initiative aims to help rescue one dog per day—a bold and compassionate goal that turns everyday purchases into something much more meaningful.
Adapting in a Changing World
When the COVID-19 pandemic changed the way we lived and shopped, Wild One quickly adapted. With more people staying home and turning to online shopping, they shifted their strategy to meet customers where they were—on the web.
They introduced products that made staying home with your pet easier and more enjoyable, like home grooming kits and comfy collars ideal for indoor lounging. They also leaned into digital communication, using social media and email marketing to stay connected with their growing audience.
This ability to pivot helped them not just survive, but thrive during an uncertain time, proving that agility and empathy go a long way in brand success.
From Online to In-Store
Although Wild One began as a direct-to-consumer brand, it didn’t stay online for long. Thanks to growing demand and a loyal fan base, the brand has expanded into brick-and-mortar stores, including big names like Target, Nordstrom, and Bloomingdale’s.
This omnichannel approach means more people can experience Wild One’s products firsthand—feel the quality, check the fit, and fall in love in person. But even as they grow, they’re careful to protect what made them special: a tight product line, beautiful branding, and a mission that puts pets first.
What’s Next for Wild One?
As Wild One continues to evolve, they show no signs of slowing down. Innovation remains at the heart of what they do. They’re constantly exploring new product categories and listening to customer feedback to create better, smarter, and more beautiful pet gear.
But beyond the products, the heart of Wild One is the bond between pets and their people. Everything they do is built around that connection—celebrating the unconditional love, joy, and companionship that pets bring into our lives.
Final Thoughts
In a crowded pet market filled with gimmicks and generic gear, Wild One stands out for all the right reasons. They’ve redefined what pet essentials can look and feel like, giving pet parents the tools they need to care for their companions without sacrificing design or purpose.
So whether you’re a new dog owner looking for your first set of gear or a long-time pet parent ready to upgrade, Wild One invites you to experience a smarter, more stylish way to live with your furry best friend.
After all, life with a pet is anything but ordinary—and your pet products shouldn’t be either.
